A business may need to verify the background of customers or employees, but conventional methods can be dated and take some time. Fortunately, liveness checks can ensure that a business is not hindered by a long-winded background screening process and can offer customers and employees a streamlined service.
The following is an overview of what liveness checks are, and why they are essential for new businesses.
What Are Liveness Checks?
Liveness checks are carried out via smartphones and help establish a person’s identity. There are two variations of liveness checks referred to as ‘active’ and ‘passive’. Active liveness checks will ask the user to submit a selfie so it can be matched with other information.
Active liveness checks will take the same approach but also ask the users to carry out a sequence of actions, which ensures the biometrics used cannot be manipulated.
Both offer businesses an additional layer of protection and can provide companies with the following benefits when implemented.
Avoid Fraudulent Applications
Companies and organisations can spend a lot of time dealing with fraudulent applications for credit and jobs, which can mean it is less productive.
Liveness checks ensure that those making applications, giving businesses peace of mind that protection is in place. Liveness checks also mean that the company can focus on other areas of the business and expand accordingly.
Conform to Anti-Money Laundering Regulations
Many businesses must carry out due diligence when contending with money laundering. Some companies can be at more risk than others, but liveness checks ensure that any investments or capital are being obtained via legitimate sources.
A business that fails to carry out the necessary checks regarding money laundering could find its business is affected, and there could be further ramifications if the company is deemed responsible.
Liveness checks are fast and affordable and can be enough to deter those wishing to use a platform for nefarious means.
Faster Authentication Process
There will often be times when a business has to request paperwork and ensure it is genuine. Although some professionals have experience spotting fake documentation, the sophisticated ways fraudulent paperwork is prepared can mean many businesses need some assistance.
Document verification and liveness checks ensure that every step is taken to verify the person’s identity, allowing for faster customer verification. Not only does this benefit the business, but also ensures that job applicants can be kept informed about their progress within a short time frame, making a successful hire more likely.
Faster Onboarding Process When Hiring New Employees
The hiring process can be long, so companies are keen to find faster ways of onboarding employees while ensuring they’re fully aware of their responsibilities and what the role entails. Liveness checks can take the pressure off human resource departments and help save a lot of time when verifying the identity of applicants.
Of course, there will still be a need to communicate with the applicant, but liveness checks ensure a business is protected and is more productive when hiring new employees.