There have always been active checks to ensure that documentation is authentic, but the complex methods used in creating false documents can mean they’re difficult to tell apart from the real thing.
What Are Liveness Checks?
Liveness checks ensure that a person attempting to register or purchase a product or service is genuine and the process does not have fraudulent intent. Liveness checks are often part of online identity and background checks and can be essential in several ways.
How a liveness check is carried out can depend on the business and the product or service it offers, but it will aim to verify the identity of a person as well as any documentation.
Focus on Genuine Customers
Although there are several benefits to conducting business online, many risks must be considered. Despite online fraud becoming more complex, so too have the defences in place, and liveness checks are the perfect example of this.
Validating an individual’s identity was possible in the past, but it was often time-consuming, meaning that attention would usually be taken away from genuine customers.
Liveness checks use complex algorithms and human interaction to ensure online identities are not compromised while meeting the expectations of genuine customers.
Speed Up Credit Applications
How a customer pays for a purchase can depend on several factors, and there will be instances when credit is an option. Similarly, several fintech companies provide credit as part of their business model, so an efficient, secure signup method is essential.
Liveness checks have become a standard part of credit applications and can allow businesses and financial institutions to clarify a person’s identity without having to forward several forms of identification.
Of course, there will still be times when documents must be verified but using a professional verification service ensures that any additional background checks do not have to extend the credit application process.
Develop Stronger Relationships with Customers
One of the most frustrating aspects among online customers is the lack of security. However, having a stringent process like liveness checks in place ensures customers are given confidence that the business takes the protection of their security seriously.
Although security checks have hindered customers’ online experience, liveness checks are fast, secure, and one of the best ways to determine who a person is who they say they are.
Customers Can Carry Out Liveness Checks Easily
Those who have applied for a bank account online may have been asked to forward a selfie. Although this can be concerning for some, it is part of a liveness check and only takes a few seconds to complete
Furthermore, anything needed to complete the process will often be contained within the device they own, regardless of whether it uses the iOS or Android operating system.
Whether they are visiting the website or a dedicated app, customers can carry liveness checks out quickly by taking a selfie and then uploading copies of documentation like a driving licence or passport.
Once all the checks have been completed, customers can activate their service within minutes instead of weeks, allowing for more conversions among customers.